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Little Fern Café · Brand identity
A warmer identity for a neighbourhood café
How a new identity system gave a much-loved café a look that finally matched the people behind it.
The result
↑ 40%
more walk-ins in 3 months
The result
40%
More walk-ins
In the 3 months after the relaunch.
6 wks
Kickoff to launch
Workshop, concepts and full rollout.
24
Brand assets delivered
Logo suite, menus, cups, signage and social templates.
The problem
The logo, menu and signage all looked different — and none of them looked like the owners. New customers couldn't tell what made Little Fern special.
What I did
A half-day brand workshop and three concept routes, then a full identity system rolled out across the shop.
- Logo, colour and type system
- Menus, cups and signage
- Social and print templates
Gallery
Client words
Milly gave our café a look that finally feels like us.
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