← All workCase study
Brightpath Coaching · Visual identity
A calm, confident identity for a coaching studio
A quieter, more grown-up look for a Sydney coaching studio that had outgrown its DIY logo.
The result
2×
enquiries in the first 6 weeks
The result
2×
More enquiries
In the first six weeks after launch.
5 wks
Start to finish
Strategy, identity and a five-page website.
3
Programmes rebranded
Each with its own colour within one system.
The problem
Brightpath coached senior leaders, but a bright, busy logo made the studio look junior. Prospects were choosing more expensive firms that simply looked the part.
What I did
We started with how clients described a great session — calm, clear, honest — and built a restrained identity around those three words.
- Wordmark and colour system
- Programme sub-brands
- Website design and slide templates
Gallery
Client words
Our clients finally see the studio the way we see it — calm, serious and worth the investment.
Next project
tallybird · Launch campaign
Launch design for a budgeting app
12k sign-ups in launch week