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Kopi & Co. · Packaging
Coffee bags that sell themselves on the shelf
Retail packaging for a Kuala Lumpur roaster moving from market stalls into cafés and grocers.
The result
14
new stockists in 2 months
The result
14
New stockists
Cafés and grocers in the first two months.
6
Roasts packaged
One shape system, six colourways.
1
Print run
Print-ready files approved first time.
The problem
Kopi & Co. roasted great coffee in plain brown bags with a sticker. On a busy café shelf, nobody could tell one roast from another.
What I did
A modular label system — one bold shape per roast, tasting notes up front — designed to print cheaply on recycled kraft.
- Bag and label system
- Shelf and counter display
- Supplier-ready print files
Gallery
Client words
Cafés started asking to stock us before we even pitched them.
Next project
Saigon Bloom · Brand identity
A fresh stationery system for a Saigon florist
Corporate orders up 30%